Case study: Logo design for Gaudas Secret
Logo design
portfolios
UX, strategy and in-house technique



INTRODUCTION
What we offer

At Contese, we understand that a brand's visual identity is everything when converting prospects into loyal consumers. The colours and designs used for your brand build trust and create a memorable experience for customers.
It is an immediate and emotive way to build a connection. Here, we present the unique logos we’ve created from start to finish for clients around the world.

THE LOGOS WE DESIGN
A crafted persona
When developing a logo, we take a deep dive into the brand, ensuring our designs reflect its concept and values.
We also take a
strategic look
at the target audience and competition to identify unique ways to create that connection and stand out visually as a brand.


CORPORATE PALETTE
Colour psychology

One of the fundamental components of logo development is creating the colour palette.
This will be used consistently throughout your visual assets.
Based on the unique story of your brand, your target audience and your competition, we carefully select a colour palette that mirrors your brand's core personality using colour psychology.
This allows consumers to identify your brand instantly.


LOGO DESIGN STYLES
Design type
We start the process by working with you to select your preferred design style to define the look of your brand.
These can include:

Lettering

Emblem

Abstract

THE TYPOGRAPHY
The text of a logotype

The logotype is the textual part of any logo.
Choosing the right typography for your brand will help consumers fill in the gaps in your brand’s personality and allow for effective brand recognition.



