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Case study - logo design for Sarah Gordon

Updated: Jul 16

Sarah Gordon's brand design

Development of the logo design for our client, Sarah Gordon, a high-end editor, consultant and storyteller.

Brand description:

Sarah Gordon is a storyteller and editor offering high-end consultancy and strategy services. We needed to create a logo that would play with the letters of her name as a personal brand.

We used the colours for creativity and passion and played with the letter ‘G’, creating an arrow that points the way ahead.

Typography style:


Logo design type:



Letter G is an arrow to represent movement, direction, and growth.

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