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Case Study - brand storytelling for HB Comfort

We crafted an original and empowering brand narrative to establish the rallying cry for HB Comfort, a sustainable fashion brand.

The Challenge

A brand with a mission, HB Comfort was created to counter the unsustainable practices of today’s fashion industry. It vowed to use environmentally responsible hemp and bamboo in its clothing and to plant a tree for every purchase. But when it came to creating a brand story, HB Comfort wanted support to really make an impact.

The proposal

HB Comfort wanted help from a creative content agency to connect with its target audience. They needed a fresh, engaging way to tell their story and stand out from the crowd.

At Contese Agency, we were inspired by HB Comfort’s ambitions and how the simple act of changing the way we shop could start a sustainable revolution. We wanted consumers to feel the same. So we settled on a manifesto-style brand story.

Titled ‘Join the movement’, this brand story worked as a call to arms, empowering consumers and inviting them to make a difference with their choices.

The writing was snappy and contemporary, speaking to modern audiences of Gen Z and Millennial consumers who want to feel part of something bigger than they are.

The Result:

The client felt the brand story captured the essence of what they were trying to achieve as a brand. It functioned both as a challenge to its consumers and as an inspiration. HB Comfort contracted Contese Agecy for our website content writing services to bring the same style and tone of voice across the brand.

Hire the right creative content agency to establish your brand voice.

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