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Case Study - Ecommerce content for HB Comfort

Our website content writing services were engaged by a sustainable fashion brand to enhance their online presence through unique copy and search engine optimization (SEO).

The Challenge

HB Comfort first approached Contese Agency to help craft website content and product brand story. As a sustainable fashion brand crafting pieces with planet-friendly hemp and bamboo, the founders wanted to connect with their audience better. Once we had created an impactful brand story, they wanted us to translate this new, snappy and empowering tone of voice to their website to enhance the overall web content and product descriptions.

The proposal

When it comes to writing for ecommerce brands, you need to strike the right balance of storytelling and useful information to persuade customers to buy.

We worked with the client to structure the pages, ensuring they would become part of the HB Comfort story as soon as they entered the homepage.

There are two key reasons for customers to buy from HB Comfort: the brand’s dedication to sustainability and the comfort offered y each soft piece of clothing. We needed to ensure the brand’s key messages were front and centre.

This two-pronged messaging also needed to be included in the ecommerce content, with SEO product descriptions written to showcase the benefits consumers would enjoy with HB Comfort.

All our content was written by professional copywriters with the support of our keyword research specialist, and the result was engaging content that would help the brand rank online.

The Result:

HB Comfort is on track to rank better in search engines thanks to the use of organic, long-tail keywords in the web content and on the back end of the website, from the metatags to the page URLs.

It also effectively reflects the brand story, ensuring consistency in messaging across brand touchpoints. The final touch would be regular blog posts to boost HB Comfort’s ranking further.

Work with a proven content agency!

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