Case study: Web content for OR Reporting

Updated: Sep 13


Website: orreporting.com


The development of the web content for our client,

OR Reporting, a financial reporting firm.


The Challenge:


OR Reporting is a financial reporting firm helping other organizations pinpoint weak spots and providing them with unique solutions to help them grow. OR Reporting came to us for our digital marketing for financial services.


They needed a brand new website and content to promote their accounting and business intelligence services. We had to position them as a reputable accounting and reporting firm to attract new clients.


The Proposal:


We proposed a 3-page website that positioned OR Reporting as the industry leader. We conducted deep-dive research into their target market and their direct competitors to establish OR Reporting’s unique selling points and market niche.


We developed a content strategy based on eight long-tail keywords related to location, industry and client demographics. Their website visitors needed to know what they could offer that was different from other companies, what their values were, how their experience set them apart, and details about what they will get from each of their services.


The Result:


The final result was a website of 2,500 words, including home, about, and service pages. One of our financial content writers created highly targeted pages with embedded SEO keywords that helped them rank well on all search engines.


They had compelling content and information that placed them as leaders in their market to attract and capture new clients and build brand loyalty.