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What is brand voice and tone?

Updated: Sep 14, 2022

Brand voice and tone are crucial tools for communicating effectively with your customers, and you shouldn’t write a single word until you have nailed them down.

These are the core elements of branding, and they ensure your message reaches your audience in a way that resonates with them. You’ve heard of these ideas before, but maybe you’re still wondering, what are brand voice and tone?

Brand voice includes the qualities of your communication that set you apart from the rest. Maybe your brand is inspiring yet humorous, or professional yet warm. Those unique elements help your audience recognise your brand even if your logo, brand name, and other visual identifiers were stripped away. And that’s exactly why it matters.

You want your customers to feel your presence in each word you share. It would be strange to announce your full name every time you called an old friend on the phone, right? They recognise how you sound without the introduction, so that would be unnecessary. The same idea applies to your brand voice.