As a content creation agency, our specialist team of writers, editors, and SEO experts always use the best tools for content marketing to be certain we’re giving our clients the edge. We’d like to share with you the digital marketing agency tools we’ve found to be the best for great product, improved workflow and, most importantly, client satisfaction.
At Contese Agency, we use the Wix CMS platform to build websites for our clients. We choose this platform because it is reliable and highly customizable, allowing our creative team to design all the necessary brand elements for our customers. Wix also offers a variety of SEO and business tools, including shopping carts and payment processing modules for ecommerce, making it an ideal choice for any type of online business.
Content management systems (CMS) are the structures on which modern websites are built. They are the interlinked pages and posts containing all the content on your site. A CMS also allows you to customise the website design.
CMS tools
Project management tools
Project management has to be speedy and efficient so we do most of our work in the cloud using a combination of reliable online tools to ensure a fluid workflow.
We use Google Workspace for project file storage, writing, editing and communicating in real time. Google Workspace gives us unlimited flexibility, and it’s compatible with CRMs and most other third-party apps. It’s very secure too, ensuring everything remains confidential for our clients.
Teamwork is how we get things done. Asana is our preferred workflow app for efficiency, allowing us to assign tasks and track progress at a glance, with complete transparency for all involved. That way, nothing ever gets left behind or accidentally missed. It’s super-secure and user-friendly, making it easy for everyone to stay on track.
To fulfil our clients’ digital marketing needs, our SEO experts use tools such as Ahrefs and Mangools to conduct deep keyword analytics and research to optimise web content. These keyword tools give us insights into the most beneficial keywords to use for our clients in content marketing strategies. Clients often come to us with a website that needs to be updated and optimised. With Ahrefs, we can perform a deep analysis of the website’s health and where things need to be patched up — as well as getting a comprehensive overview of SEO needs. Mangools is an excellent tool for global keyword research and trend analysis.
What’s the best content strategy tool?
To give our clients the best website hosting platforms with security and flexibility we use GoDaddy and Hostinger, both of which are among the world’s biggest domain registrars and hosting services. They have servers located worldwide in the US, Europe, and Asia to ensure lightning-speed page loading for users anywhere. By using these hosting services, we can guarantee our clients 99 percent uptime and top security features for peace of mind — especially important when processing online transactions for ecommerce sites. One of the most important features of these hosting services is being able to support large websites with gigabytes of content.
Domain hosting management
Our clients are based in countries all around the world so we have a global approach made possible with virtual private networks (VPNs) such as NordVPN. These help us to work quickly and securely, with a global reach. To analyse our clients’ competitors and conduct industry research for competitive insights we use tools like Owler to track companies. Another excellent source for industry facts and figures is Statista. This is great when creating content for business clients, as it delivers insights and facts across 170 industries in more than 150 countries.
Domain hosting management
Our expert editors have decades of experience in journalism and creative writing for businesses and brands across diverse industries. But to ensure perfection in all the content we produce (tens of thousands of words every day), we use software such as Insights by LanguageTool and Grammarly. Insights can detect and correct spelling and grammar errors in more than 20 languages, and helps us ensure all the content we produce is unique and original. Grammarly is a handy real-time language checker that also has functions to flag plagiarism and ensure originality.
Editing tools
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Our clients bring us diverse design demands. When working on branding and web design projects we need professional design tools that allow our creatives and management to collaborate. Adobe Illustrator is a versatile vector graphics editor for print and digital publications, giving us all the functions we need to turn ideas into tangible designs. For marketing and website imagery we use the creative capacity of Adobe Photoshop and source professional photography from sources such as Shutterstock.
Design tools
For managing our global finances we use Wise, a platform that facilitates financial transactions for us and our clients. With a business account connected to Wise, we can easily send and receive payments around the world hassle-free. Transactions are tracked, and payment schedules can be arranged through the secure portal, making it a low-cost way to manage finances with transparency, speed, and accuracy.
Financial management tools
