Intro:
Hello Energy provides solutions to help buildings track, manage and communicate their environment impact. It’s an innovative approach to encouraging us all to take greater responsibility, but to share the benefits, the company first needed to educate building owners. The company approached Contese about producing a content marketing hub packed with useful information for the owners and residents of buildings to inspire them to do their part.
The Challenge
As part of our SEO blog writing services, at Contese Agency we also offer content marketing hubs. These offer an opportunity to gather relevant information all in one place, making it easy to find and explore and helping build your authority as an expert on a specific topic. These SEO content clusters help position you online as they show search engines you have in-depth, relevant knowledge and algorithms can follow the links between each piece of content.
For potential customers, it is also useful, providing a simpler, more structured user experience for them, improving engagement and delivering the brand leads.
Our keyword research specialists and SEO copywriters worked with Hello Energy on mapping out relevant content based on search data, and we created various interlinked pages that would inform and educate readers about the importance of sustainability in commercial and residential real estate.
Solution
Hello Energy wanted to enhance its online presence and provide additional information about the benefits of monitoring and controlling energy consumption in buildings. To achieve this, we created a content hub to share tips and showcase their expertise, positioning Hello Energy as industry leaders and motivating readers to take action towards sustainability. The content has also achieved good rankings on Google for relevant keywords, contributing to the website's overall SEO and establishing Hello Energy as a reputable brand.
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