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Landing Page

To put it simply, this is the page you ‘land on’ when you click a link. It could be any page of your site - homepage, a blog or product description. In digital marketing, a landing page usually serves to receive traffic from an advertising campaign, for example clicking a link to take you to a specific product page. The page will be designed to convert traffic to leads or revenue, such as making an enquiry or a purchase. A landing page may require a different type of content to the rest of your website, as it’s intended to perform a specific action, rather than merely to inform the reader.


Organic SEO

The term “organic SEO” or “organic search engine optimization” refers to the organic methods and strategies used to obtain better search rankings on search engines like Google, Bing, and Yahoo. The word organic is used to delineate between non-paid ways of SEO and  the paid methods of SEM and PPC.


Longtail SEO keywords

Longtail SEO keywords are longer and more specific than standard SEO keywords. They might be a couple of words or even a whole phrase. They have a high conversion value, as they are more likely to be searched by people looking for information in your field of expertise. In using longtail SEO we’re improving your chances of being crawled by search engines, and reducing competition with similar sites using standard SEO techniques.


Meta content

Metadata is coded HTML information about the content on your page, making it possible for search engines to pick up on what the page contains. Meta tags are different from the tags you might see in a blog post for example, as they appear in the source code of the page, usually as little blocks of text in the title, header or description.

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Knowledge Hub

Website terminology


Domain authority

Domain authority could be described as the extent to which your site is considered to be an ‘authority’ on its subject or content. This is a means for search engines to establish whether your site is relevant and valuable to those searching for particular content. Domain authority is measured on a scale of 1-100 and fluctuates depending on the perceived authority of similar sites or competitors. In other words, if another site achieves more ‘authority’, which is measured on over 40 factors, your domain authority may decrease, even without changing anything on your site.


Alt Text

Short for ‘alternative text’ and also known as alt tags, alt descriptions, alt attributes and title attributes. These are the descriptions which accompany the images on your website. They’re written in code, to help Google pick up on what is being displayed and how they are relevant. Adding alt text to your site’s images is highly recommended to increase your ranking performance.



Blogs (short for ‘weblogs’) are pieces of written content designed to combine a variety of SEO methods, to keep your site ranking and to increase traffic. Blogs are a great way to keep your site up to date with relevant content and keywords, increasing your domain authority. 

They can take a wide variety of forms and styles, from professional news stories to conversational guides. They are also an opportunity to show a little more of your brand personality to engage with your customers, start a conversation and build brand awareness. 

In order to ensure customer engagement, blogs must be well-written and informative. It’s also important that the organic SEO strategy is well created



A home page is commonly the main page a guest navigates in a website from and what the search engine will normally first notice, and it may also serve as a landing page to attract visitors. 
The home page is used to help navigation to other pages on the site by providing links to prioritized, articles, pages and a short explanation of the brand and what it offers

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