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How to write SEO content for the web

Learn how to write effectively for the web, understand your audience, and build your brand voice with Sarah Gordon’s SEO copywriting course.


Boost your search engine ranking with our SEO Copywriting: Optimize Your Web Copy masterclass on Over short, concise chapters, you'll learn how to write good SEO content by drawing on Sarah’s journalistic background and her expertise in content marketing and branding. 


Masterclass presenter and our SEO content editor

Our content marketing editor Sarah Gordon, crafts SEO website copy for major brands around the world.

With this course, you’ll learn directly from a journalist who worked for 12 years writing for leading UK newspapers such as the Daily Mail Online, The Telegraph, the Independent, and the Guardian.

Why SEO content is essential

Informative and engaging SEO content is hugely important to help you rank in search engines such as Google and drive more traffic to your website. Quality content needs to follow SEO best practices, with SEO keywords woven into your text effectively. 


This course will teach you how to write in a way that appeals both to your target audience and search engines. It includes eight chapters jam-packed with useful lessons, worksheets, and quizzes to test your newfound knowledge. 

Along with SEO fundamentals and strategy, this content marketing masterclass will teach you everything you need to know about how to optimise your content for the web. You will learn:


Key strategies to help you understand who your audience is and what their interests and needs are. 

How to conduct a thorough competitor analysis to see what similar brands in your market are doing.

How to build your content strategy 


How to target your ideal audience and research competition

Different types of search intent, such as informational, commercial, navigational, and transactional, so you can target these key areas of the customer journey

Different ways to stand out online

Learn about long-tail keywords

Increase online visibility and attract your target audience with highly relevant long-tail keywords. These are longer, more specific keyword phrases with a lower search volume that visitors use, often when they’re closer to the point of purchase. Discover how to find and target long-tail keywords that reflect your target audience's needs, and have higher relevance and lower competition. 


Let's write web content like a pro

This masterclass combines successful content writing techniques with the key principles of journalism. Thanks to 15 years in the industry, Sarah shares her insights and breaks down the key components, from catchy headers to hard-hitting introductions. Using these techniques, you’ll learn how to write content that informs, engages and persuades your reader to buy.

Packed with insightful and actionable tips, this masterclass gives tips on how to write to reflect your brand. Learn how to fill your writing with personality, write with purpose and edit your content perfectly with different examples and strategies. You’ll be given actionable steps and exercises to implement everything you’ve learnt to put it into practice and improve your website copy.

The road to independence

This SEO copywriting masterclass is all about empowering you to create your own website content. It offers you a unique opportunity to learn how to build your brand voice, personality, and marketing strategy with the help of an experienced journalist. 


With your newfound knowledge, you’ll be able to create compelling copy in a journalistic style that ranks you highly on Google, generating more leads and increasing your reach to more potential customers. 

Want to know more? Watch a free preview of SEO Copywriting: Optimize Your Website Copy on 

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