Intro:
Celebrating its 20th anniversary, creative agency DAf wanted to take the opportunity to relaunch its website. With wine and spirits in different markets all around the world, the website needed to rank well for key services in multiple markets. DAf had grown its business through word of mouth, but this new website offered a chance to reach out to new clients differently through advanced keyword research.
The Challenge
With a suite of different branding services and key markets ranging from the US and Europe to South America and Asia, DAf needed an in-depth keyword analysis service to find how companies were searching for their services. It was about understanding how the target audience researched branding support and mapping the customer journey. Based on this, we could then ensure the right keywords were integrated into the website content.
Solution
Our SEO team carried out advanced keyword research in target markets to see how wine and spirits brands were searching for branding and marketing support. Based on this research, we created a strong keyword strategy and went on to optimise the website content that had been written by DAf, as well as developing the meta tags, URLs, and image alt tags as part of our on-site SEO service.
Impact:
DAf is about to launch its new website, which is now fully optimised based on our keyword research. This is a new opportunity for DAf to reach different clients around the world and begin ranking for its principle services within its niche of wine and spirits brands, something which the previous website had not achieved.
Optimise your website with target SEO keyword research.
