The development of the web content for our client, Findfriday, an easy-to-use web builder.
The challenge
The Findfriday drag-and-drop website builder platform is ideal for people and businesses with zero tech skills wanting a quick and easy way to publish professional websites. Their
all-inclusive monthly package for a flat fee is a revolutionary solution with unlimited
custom options.
Findfriday called on Contese Agency’s creative website copywriting services to plan their content marketing strategy and create quality content to bring more visitors to their website and encourage them to try the Findfriday web builder.
The proposal
We proposed a complete rewrite of their entire website to categorize and clarify the unique services and benefits of their web builder service. Between us, we established a unique brand voice and writer guidelines for marketing content across more than 20 pages.
In order to improve their online presence, we also created a blog post strategy that involved producing ideas for a series of blog articles focused on keywords relevant to their target audience and specific industry, with the goal of increasing their search engine optimization (SEO).
The result
Friday's web builder solution is gaining global recognition as a convenient and cost-effective option for both entrepreneurs and businesses. This is due to our informative and engaging marketing content, which highlights the benefits for customers. Additionally, we have created a series of educational blog posts using extensive keyword and market research. These posts act as entry points for our sales funnel and effectively generate awareness, engagement, interest, and action.
