The challenge
As the world’s second most powerful wine brand, Concha y Toro has a truly global reach. With so many unique wine brands within the Concha y Toro family of wineries, the company wanted to work with expert wine copywriters to create a regular blog. It was a chance to speak directly with passionate wine consumers and create connections across borders.
The proposal
When it comes to writing articles about wine for websites, you need a wine writer who is both strategic and creative. The Contese team has developed a blog post strategy that includes engaging ideas on various topics and themes, all with the goal of appealing to wine drinkers. Their content ranges from how-tos and trend pieces to guides, all designed to enhance consumers' enjoyment of wine.
Following blog post strategy approval, our wine copywriters got to work writing the engaging long form articles which were then also translated into Spanish and submitted in both languages.
The blog posts were a chance for Concha y Toro to embrace more lifestyle-led content, creating useful guides and how-tos that would be beneficial for readers.
The result
The blog post content was well received in both English and Spanish, and the regular posts helped boost Concha y Toro’s profile online, bringing the brand closer to consumers who buy products from its family of wineries.
