Intro:
Backed by 20 years of experience transporting automobiles and motorcycles across the country, AmeriFreight wanted to boost its profile online by strategically developing a series of landing pages and blog posts to highlight key services that it offered and routes that it covered.
The Challenge
AmeriFreight had a series of routes and services that it wanted to promote with SEO content that would help it rank in search engine results pages and build a profile to stand out from the competition. The client wanted crafted content that was engaging, relevant and useful backed by a strong SEO strategy.
Solution
At Contese Agency, we begin every SEO content strategy with in-depth keyword research, looking into the target audience and how they search online. Once we’ve mapped out the search intent of future customers, we create a content hub strategy that brings together themes in an organised way. It ensures that every piece of content works hard for the brand, building brand authority and helping gain customer buy-in.
Impact:
We created dozens of landing pages for AmeriFreight, promoting specific routes and services across the US to appeal to the customers. By taking a strategic approach using keyword research, we were able to analyse customer journeys and ensure we created content that was useful as they investigated transport options. As a result, AmeriFreight began to rank better for specific routes that it was keen to promote.
Use our SEO market research to map out your own content strategy focused on the right audience location.
