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Case study - Web content for The Global Ambassador

Updated: Dec 26, 2023


A case study on how Contese Agency was approached by the newest upscale hotel in Phoenix. The hotel sought out Contese Agency to provide travel website content writing services in preparation for its grand opening.

The challenge


The new luxury hotel from 12-time James Beard Award nominee Sam Fox brings a new concept to the city of Phoenix. A deluxe property with an international ambience and a fantastic culinary offering, this hotel was designed to stand out. When it came to creating the website ahead of its launch, the team reached out to Contese for SEO website content.


The proposal


Going beyond standard website content writing services, the brief for this project was to capture and interpret the tone of voice of the brand. The Global Ambassador was backed up by a very strong brand concept and our challenge was to reflect that through the writing while adding in SEO elements to help it rank online.


With a focus on sophistication and a global clientele, the brand needed a very specific tone of voice that would start the guest experience online.


From showcasing incredible events opportunities to creating a community and celebrating the multiple gastronomic options, we worked in close collaboration with the marketing team to establish the content.


The result


We worked to a tight deadline as the hotel prepared for its launch, ensuring to hit all deadlines while producing quality SEO content that would inspire future guests. We’re particularly proud of this website content writing example and the work we undertook to help this new hotel brand make its mark on the world


Contese Agency was chosen by the newest upscale hotel in Phoenix to assist with website content writing services for its highly anticipated grand opening.

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