The development of the website content for our client, Cerouz, a signature accessories brand for travellers.
The challenge
Launching their premier line of signature accessories aimed at frequent-flying executives on the move, Cerouz wanted unique copywriting for marketing content on their e-commerce website.
As a startup offering products designed to inspire an upwardly mobile target audience, they had to strike out in a strong direction that reflected the empowering iconography that distinguished their luxury products.
The proposal
We'd previously partnered with Cerouz to create a unique brand voice and tone as part of their evolving brand toolkit, so we were well-positioned to create website content in the elegant style that already had their stamp of approval.
Considering the company's embryonic nature with a limited product range that would evolve over time, we proposed creating content for three foundational features of the website: the homepage introducing the luxury brand to their target demographic of young executive types with disposable income; an inspiring story focusing on the customer's experience; plus engaging content on their sales pages for their three initial products; silver-plated passport covers emblazoned with big cats.
The result
Our team of creative content writers, storytellers, and editors crafted empowering and inspiring website content pinpointing a target demographic of 20 to 35-year-olds with a long-tail keyword strategy that encapsulated the ambitious characteristics of high-flying adventurers who are unafraid to take the road less travelled to meet their success.
Thanks to our web content services, Cerouz has established a distinctly elegant and empowering voice for its high-end products. The high-flying designers are on course to achieve new heights as their luxury accessory lines grow with seeds planted by Contese Agency.
