If you or your company are looking to bring in new clients and customers from English speaking countries, where are they going to find you? Over 97 percent of consumers look for a product or a service online, and whatever they find on your website needs to make an impact quickly.
Your website represents your business and is the way many customers get their first impression of how professional you are. A powerful copy will drive conversions and increase sales as you expand, allowing you to focus on growth and developing a loyal customer base.
Read on to understand how a native English copywriter can help you connect and engage with visitors to your website.
Detailed and precise
When it comes to building the copy for a website, every word counts. It’s a concept that native-English writers know well. When trying to write compelling copy for businesses, it’s vital to consider the impact of every word. This is even more important for product descriptions, social media posts, and specifically-sized pages. If you only have 100 words to work with, a copywriter for e-commerce has the ability to measure and weigh each one, knowing the layered significance that every combination has. Where space is at a real premium, a native English copywriter will be able to pull the most value out of the tight restrictions. When you take into account brand message, SEO keywords, and intended audience, 100 words is a tough challenge. It’s one that often needs native-level language skills to increase conversion and sales successfully.
Impactful and effective
What is the importance of English in business communication? One of the hardest parts of writing high-quality copy is not necessarily the words used, but understanding the effect these words have. Native English copywriters know the culture of English speaking countries like the UK, USA, or Australia. They know how to tailor the copy to the location you are looking to influence.
The importance of English in business can’t be overstated, especially when you consider that most international business is conducted in English, and a lot of popular culture in the world (movies, music, TV) is also in English. In business to business copywriting, understanding what has come before and how things will be received is key, and only comes from cultural immersion.
Each industry has its own vocabulary, slang, and unique customer base that require specific adaptations for your copy. Using a writer who truly knows their language is vitally important to achieving the full impact of intelligent writing.
On message and appropriate
One of the major challenges for copywriting services is conveying a message. It’s easy to say “we sell brown shoes,” but will that convince anyone to buy them? A powerful advantage of using a native English copywriter is their ability to go beyond the product. They can create a message that your audience will connect with and increase the conversion rate for your website. One of the difficulties that non-native English writers will have when writing in English is using enough nuance and creativity to bring originality to the table. Without a truly deep well from which to pull language, overused expressions and clichés will pop up, causing customers to lose interest. The importance of the English language in business communication could mean the difference between beating your sales target and falling short.
Persuasion and tone
Taking that concept a step further, a native English-speaking copywriter will understand how to craft a message. Then they go beyond the basics and can specify that message using a particular language applicable to your concentrated target audience.
For example:
- A car marketed to men – A powerful, exciting way to get heads turning.
- A car marketed to families – Smooth and safe; only the best for your family.
These small differences in the way that we use language can often seem like they don’t matter much. But this is how writers create emotional connections between your customers and your products or services. Copywriting that sells requires tapping into the psychology of the reader, and it all comes down to a nuanced use of English.
It’s not just the words that are chosen with care, but also the tone used to address the reader. Another advantage a native English copywriter has is the ability to create high-conversion copy in a style and tone that matches the reader. When writing for legal businesses, a good native-English writer will use professional language, knowing which words to include and which are too informal for the context. The opposite is also true, and informal copy, written to be light-hearted and fun, requires a superior command of the English language than many non-native writers have.
All in the details
A large part of the enjoyment that people experience with certain writing styles is to be found in the small details. Great writing consists of smoothly flowing sentences, a perfect reading speed matched with the industry of the product, and exactly the right type of adjectives to describe a specific product. These nuances of any language are incredibly hard to capture (whilst still crafting that all-important message at the same time) and come from a lifetime of experience, practice, and study.
Whether you need social media content, articles, or website copy for a home page, a professional native English copywriter will consider every word, every pause, and every full stop. They know which questions to ask you to pull out the core concept of a business and the foundation target audience of a product. They can engage with your customer, giving you the best chance to convert website visits to sales and grow your business.
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