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Case study - Website design and development for Drips in Motion



Intro:

A new brand, US company Drips in Motion, is launching to the market and needed full support for its website development. It contacted us for our custom web development services because it wanted everything, including keyword analysis, tailored Web content, website design, and Wix website development.


The Challenge

As a new brand, Drips in Motion had established all its branding elements and found a physical space for the business in Belle Glade, Florida, but had not focused on its website. It needed to rank in search engine results pages for the local community and carve a niche for the services it offered and wanted a sleek, responsive website with content to explain the benefits it offered.


Solution

We began with our keyword research services, analysing how the local market was researching key services linked to those that Drips in Motion was offering. We looked at competitors and the target market, creating a keyword strategy that would form the basis of content and our on-site SEO service. From there, we mapped out the website structure and wrote informative, persuasive web content that would help drive action. All content was optimised with the researched keyword and supported with meta tags, URLs, and alt tag images for greater SEO. Our in-house designer created a unique web design without using any templates, ensuring that it was fully customized for the client. Our Wix web developer then built the site, incorporating all necessary SEO elements.


Impact:

Working to a tight deadline, we completed the full website project in time for Drips in Motion to launch to market. As well as a clean, modern website, the company started ranking well for certain services keywords in its local market, enabling it to appear in search engine results pages and reach new clients.


If you have a new brand and want to stand out online, and need a Wix website developer, please get in touch. We will build a unique, customised site for your brand.



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