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Case study - Web content for Plenum

Updated: Jun 27


The web content development for our client Plenum,  a trading company that commercializes power, water, oil and gas.

Client website: pca.ae


The web content development for our client Plenum,

a trading company that commercializes power, water, oil and gas.


The Challenge:


Plenum is a trading company headquartered in Abu-Dhabi that provides commercial services to international manufacturers in the power, water, oil & gas sectors.


They wanted to boost their visibility and market influence with industrial content marketing to gain greater recognition as a company representing a portfolio of leading multinational brands in the United Arab Emirates and offering complete solutions to the region’s energy concerns.


The Proposal:


Plenum approached us for our website content writing services, asking us to develop compelling market-oriented content complete with new slogans and calls to action that would appeal to professionals in the energy, infrastructure, oil & gas, water & wastewater and building industries.


They aimed to stand out as a contemporary and tech-savvy solutions provider and become known as problem solvers between foreign and international manufacturers and local end users for mega-projects and government initiatives.


The Result:


We used our industrial content marketing expertise to create website content for Plenum with a straight-talking voice appealing to executive decision-makers across diverse industry sectors. We furnished them with eye-catching content for a Homepage focusing on their services, content for an About page highlighting their professional background and key executives, plus content for pages showcasing their industry expertise and premium products.


As a result, Plenum has gained a solid foothold in the marketplace, preceded by a professional reputation for exceptional services, thanks to Contese’s website content

writing services.



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