Case study: Web content for GTCA

Updated: Sep 6


The development of the web content for our client,

GTCA, a trading organization focused on the energy industry.

The Challenge:

After the successful launch of UAE-based Plenum Commercial Agencies’ website content created by Contese, they approached us to develop content for their sister brand: Global Technical Commercial Agencies (GTCA).

As a relatively new trading organisation offering business development services with a strong focus in the energy industry, GTCA wanted to communicate clear brand messaging of their expertise to two distinct audiences.

Their primary audience was multinational companies such as Samsung and Siemens, who are keen to partner with public and private sector organisations on industrial projects in the United Arab Emirates and Persian Gulf region.

Their secondary target audience comprised UAE government agencies and local energy performance-certified companies, including suppliers of specialist equipment and services.

The Proposal:

We put together an SEO content strategy comprising branded website content aimed at attracting interest from specific industry sectors such as electrical products, engineering & construction services, government and private oil & gas, utilities, and industrial companies in the UAE.

We had to dive deep with our SEO keyword research to understand the complexities of the rapidly transforming energy industry, regional regulations and cultural elements to distil the company’s message into a universally understood language.

The Result:

We implemented the SEO content strategy by researching the various sectors and industries covered by GTCA’s services and their partners.

With a clear content roadmap, we created concise, informative website content pointed at professionals pressed for time by focusing on fostering a quick and thorough understanding of where GTCA fits into the industry as a partnership broker.

The technical content created by Contese struck a balance between being easy to follow yet on a level that communicating with experts such as specialist engineers.

The result is a collection of web pages concisely establishing the brand’s mission and vision with an authoritative status, presenting GTCA as leaders in their field and outstanding performers in the industry.