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Case study - Article writing for The Olive Press

Updated: Nov 30, 2023

As a part of our marketing plan for Valencia Style, we provided article writing services to a prominent expat publication known as The Olive Press.

The challenge

When we created the travel guide website Valencia Style, showcasing the best of the Spanish city, we needed to market the site in an inventive way. After we developed the on-site SEO content, we needed to create an off-site SEO campaign.

The proposal

In order to build backlinks to Valencia Style and build its authority, as well as affecting its search engines results ranking, we approached expat newspaper The Olive Press. By offering article writing for websites, we knew we could bring visitors to the Valencia Style site and showcase our local knowledge. The Olive Press in a respected, well-ranked websites, with readers that are both expats and visitors to Spain. We proposed a twice-monthly column to showcase everything that is happening in Valencia, with a backlink to the website.

The result

The column has been a success, continuing on an indefinite basis and the website has seen impressive results as part of the overall marketing campaign. Article writing for websites such as The Olive Press has formed just part of the overall marketing strategy for Valencia Style and the travel guide is now becoming a go-to for people looking to travel to Spain’s third city.

We had the opportunity to provide article writing services to The Olive Press, a prominent expat publication, as part of our marketing efforts for Valencia Style.


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