Content marketing services

You're passionate about your business and dedicated to your clients, striving to deliver exceptional service and outstanding products.

We know you’re juggling a lot of balls and digital marketing is just one of many. But as an essential component of success, it’s crucial to keep it in the air. We want to make that easy for you.

This guide breaks down the key elements of digital marketing concepts and explains them in clear language. Now you can confidently understand every digital marketing step we plan to take for you and what you can expect from each one

Content strategy & planning services

Content marketing is the strategic process of creating and distributing digital assets like blog posts and videos. These assets are a marketing strategy that provide information to a targeted audience, with the intention of transforming them into customers. Within this broad overview, here are some terms and concepts you may encounter:

• Brand and audience analysis: By doing a deep dive into your brand and its target audience, we are able to pinpoint specific content topics and help you figure out how to establish a strong online presence to truly connect with the people who matter to you. Think of it like detective work to find out what truly resonates with your customers.

• Content strategy: A highly detailed plan for how your brand should communicate across blogs, email, web, and social media. The point is to ensure that your message is consistent and consistently drives results. Think of it as the "glue" connecting all your content efforts with your organisational goals and customer needs. Your agency should be able to create a full strategy for you, or to shape their content services to fit into your existing strategy.

• Content marketing hubs/pillar pages: A collection of content on a single theme, usually a detailed webpage or a series of interconnected blog posts. They are designed to serve as a comprehensive resource on the topic.

• Content audit: The evaluation of all existing content to determine how effectively it is performing for you. A content agency may look at traffic, bounce rate, click-through rates, engagement, etc to provide a report for you.

• Content curation: Collecting and managing content from various sources, including your own content and links to others. Analysis and evaluation is key to ensure you select high value and authoritative content to share. 

• Content distribution: You may often choose to disseminate your texts, videos, etc to a wider audience. Distribution is the process of promoting and sharing content across platforms.

• Content marketing campaigns: Integrated initiatives where strategic content (like blogs, emails, or videos) is created and distributed with the aim of attracting, engaging and retaining a clearly defined audience.

• Creative content writing: This can include writing any content for your brand. From your website content to blog writing services, social media posts to direct emails, product descriptions for e-commerce or press releases, every word should represent your brand.

• Custom blog content strategy: Designing a personalised blueprint so that your blog always has compelling, data-driven ideas. This gives your blog a unique, effective plan for consistent growth, acting as a powerful tool for your online marketing success.

• Data-driven insights: By using advanced tools to analyse complex data sets, we help you understand customer needs and pain points to create highly effective content ideas. Data-driven insights are like your digital compass, guiding content decisions.

• Digital marketing campaigns: These are coordinated efforts to achieve individual and highly specific marketing goals for a brand. For example, lead generation or brand awareness. We use a variety of online channels and strategies to achieve these goals for you.

• Editorial idea generation: The process of continually sparking inspiring content marketing ideas for a brand. It's essentially the creative brainstorming for captivating content, ensuring your online presence remains fresh, relevant, and engaging.

• Email marketing: A strategy that involves sending targeted emails to a subscriber list to nurture leads and build strong relationships.

• Engagement: The level of interaction a piece of content receives (likes, comments, shares). In general, the more engagement, the better.

• Hashtag: A word or phrase preceded by a hash mark (#), used to categorise content. If users search for #Greekholiday, they will be delivered a range of content on that topic.

• Hashtag strategy: Developing a smart plan for using hashtags and combining them with high-quality social content to significantly expand a brand's reach. By cleverly using specific labels, we help more people discover your content.

• Impressions: The total number of times your content or ad has been displayed to someone.

• Influencer marketing: A type of marketing that uses endorsements from individuals with a dedicated following on social media (“influencers”). 

• Reach: The number of unique people who have seen your content.

• SEM (search engine marketing) campaigns: Paid advertising campaigns on search engines, using text and visual ads to quickly increase your visibility and attract immediate traffic. These tend to yield instant results — like putting up digital billboards to get instant attention.

• SMM (Social Media Marketing): Using social media platforms to connect with an audience, build a brand, and drive traffic.

• Social media content calendar: A detailed schedule of social media content, ensuring your brand consistently posts and engages with followers to maintain a strong online presence.

Once the framework is in place for your analysis, strategies and idea generation, we move to the details of making it all happen, by integrating effective content pieces into the strategic framework. Our creative writing services include everything from pitch decks to landing page copy, social media writing, blog content, and email marketing copywriting. 

We also optimise content for SEO, with our strategists working hand-in-hand with creative copywriters to ensure your content is not only compelling but lands in front of the right people.

Find out more about our content creation services.

Learn about our advanced SEO services.