Advanced SEO services
- Contese writers
- Sep 8
- 3 min read
Just understanding the terminology of search engine optimisation (SEO) can feel like a full-time job. This guide dissects key SEO services and elements, explaining them so you understand what we can do for you, how we do it and how we measure success.
SEO Terminology
Here are some terms you may encounter when engaging an SEO content agency:
A/B testing (split testing): A method of comparing two versions of a webpage or ad to see which performs better.
Backlink: A link to your website from someone else’s webpage..
Blogger outreach: A type of influencer marketing where a business connects with relevant industry bloggers to jointly promote its products.
Competitor research: The process of examining similar brands in an industry to identify digital marketing opportunities.
CTR (Click-Through Rate): The ratio of users who click on a link to the number of users who view the page.
E-commerce: Commercial transactions on the internet.
Guest posting: The practice of writing and publishing an article on another website to reach a wider audience and gain a backlink.
Image ALT text: Keyword-rich descriptions added to images that help search engine algorithms understand the content.
KPI (Key Performance Indicator): A metric that helps you track progress toward a specific goal.
Meta title: The clickable headline that appears in search results.
Meta description: The short summary of a web page that appears under the meta title.
Organic traffic: Visitors to your website who arrive there as the result of a search or following a link; rather than through paid advertising.
SEO (Search Engine Optimization): The process of generating free, organic traffic from search engines by improving a website's position in search results.
SEM (Search Engine Marketing): The promotion of websites by increasing their visibility in search results through paid advertising, such as PPC.
PPC (Pay-Per-Click): An internet advertising model where you pay each time a user clicks on an ad.
URL: A web page's unique address on the internet.
UI (User Interface): The connecting space where interactions between humans and machines occur. Essentially, this is the technology that we use to communicate with computers and other electronic devices.
UX (User Experience): How a person feels when using a website or product.
Wix SEO: The process of optimizing a website built on the Wix platform.
Individual services
These are the types of individual services offered by SEO content agencies like Contese, and what they mean.
On-site SEO services: Fine-tuning all elements of a website for better search visibility, ensuring search engines can effectively read and rank pages. This makes a website "search engine friendly".
Off-page SEO services: Enhancing your brand's online reputation and visibility through strategic activities performed away from your actual website, such as blogger outreach. Consider it building your brand's reputation outside your home base.
Advanced keyword research and strategy: This service meticulously finds the best words people search for, including specific long-tail phrases, helping your content rank higher and attract your ideal audience.
Link building strategy: In-depth analysis for bespoke blueprints, including guest posting and press releases to earn high-quality backlinks. This boosts the site's authority and visibility.
Local SEO optimisation: This specifically improves your brand's visibility in local search results, like Google Maps, by ensuring your business is listed correctly in relevant directories. This helps local customers easily find your physical or service area business.
SEO campaign strategy: These are focused, data-driven efforts to improve a website's ranking and visibility in search engine results for specific keywords or topics over a period.
Strategy and planning services
In addition to individual services, we also offer packages as part of a larger, long-term content plan with SEO strategy :
Comprehensive SEO strategy: Developing and managing overarching plans that combine on-site SEO services, targeted keyword research, and link-building. Its goal is to significantly boost online visibility. Get in touch to learn more.
12-month off-page SEO strategy: Combining off-site keyword strategy, link building, blogger outreach and more with monthly reports to help you enhance your brand's online visibility, authority and reputation.
How-to service
SEO writing masterclass: Learn how to do it yourself and put this SEO strategy into practice, in our specialised training course. You’ll learn how to write content that is fully optimised for search engines as we teach you the best practices. Achieve online visibility in a dedicated course on writing for both readers and search engines. Alternatively, explore our creative content writing services, where our dedicated copywriters work hand in hand with our SEO specialists.
