The challenge
When an established B2B LED mirrors company in Canada decided to launch a new brand to sell directly to consumers, they needed a website. With ecommerce a key part of the service, they wanted website content writers who could bring their brand to life and write persuasive product descriptions that would drive consumers to take action and complete a purchase. We worked with Vicinta Mirrors to understand how they wanted to present the brand, and then we began to develop the tone of voice and carry out the SEO research. We began with the main website, establishing the brand’s story and building trust with the audience. We then moved on to writing the SEO product descriptions to build up the ecommerce part of the website.
The proposal
Vicinta Mirrors was delighted with our website content writing services and has returned to work with us on multiple occasions. The web content was used to inspire the website's design, and the story we created for the brand continues to sit at the heart of its marketing campaigns.
