Understanding content marketing and professional SEO services

Hiring a content SEO agency is supposed to be the answer to many of your digital marketing problems. But sometimes it can be confusing as you encounter new terminology, trying to understand what’s going on and whether it’s really doing your company any good.

It’s like learning a new language. So we’ve put together this guide as a glossary and roadmap to illuminate key concepts, help you get a handle on what’s happening, and become an active and informed participant in your digital marketing success.

Consider this your compass for navigating the digital seas with your SEO content agency, as we transform complex industry terminology into readily comprehensible insights.

Let’s start with the basics. 

Digital marketing is a broad term, used to refer to any marketing activities that use the internet and electronic devices to promote products or services. Companies may be seeking to promote their products directly to consumers, known as B2C (business to consumer) or to other businesses, called B2B (business to business).

In contrast to traditional advertising, much of digital marketing is inbound marketing, meaning that it attracts customers with content and experiences that are relevant and helpful to them, rather than interrupting them with an advertisement.

Good marketing will result in lead generation, in which your activities attract interested people and convert them into a list of potential customers (leads). The sales process that customers progress along is often referred to as the funnel, ranging from a wide and fairly scattergun selection of vaguely interested individuals, through research and understanding, to a more focused and smaller group of people who are poised to make a purchase. Customers may enter the sales funnel at any level.

An overall digital marketing strategy is a master plan for digital success, focusing on achieving tangible results like increased sales and lasting customer loyalty.

Digital marketing and content strategy services can broadly be split into three topic areas, each with their own buzzwords and concept expertise. Let’s take a look.

• Content marketing services: Content marketing is a strategic process of creating and distributing digital assets like blog posts and videos to provide information to a targeted audience. This section covers terminology and questions around general content marketing, strategy, planning, and distribution. It can include everything from branding and comprehensive content services to the overarching processes and expertise that drive online success. Learn more here about broad campaign planning, online strategy and KPIs for success.

• Creative content writing services: This is all about the art of crafting words to inspire and connect, bringing your brand to life. We’ll explain the different types of specialised creative writing services we offer, what each of them means and, more importantly, what they will do for your business. Creating engaging and impactful creative content should make your brand stand out as an individual in a crowded market. 

• Advanced SEO services: This is where it gets technical. Take a deep dive with us into the technical depths and SEO specialist terminology and learn how specialised strategies and technical elements combine to maximise online visibility. We can help you achieve top search rankings and attract valuable organic traffic to your site.