You already know that if an independent party recommends your products, customers are more likely to trust that recommendation. Word of mouth acts as a peer review — far superior to any direct marketing messages. When customers make their own recommendations to others, you get a snowball effect that generates sales and boosts your brand name.
It’s exactly the same in the online world. When other reputable websites write about your brand and link back to your website, that’s a vote of confidence noted both by readers and search engines. By publishing a guest post about your brand on a different site, you’re helping to build your profile, stand out as an authority and increase your chances of getting ranked.
What is blogger outreach?
It’s a process that involves reaching out to online publishers to feature a guest post about a topic related to your brand, offerings, solutions, or knowledge on their website, with a link back to your site. Guest posting can involve a small, niche, independent blogger, an international media giant, or anything in between. What’s crucial is that the guest post contains content that is interesting and relevant to their audience and that it includes a backlink to your site, helping you boost your position in search engine results pages (SERPs)
No matter the size of your outreach partner, you want to be sure they have strong domain authority. This is a score that predicts how likely a website is to rank in a search engine’s results pages. Websites are scored from one to 100 – the higher the number, the greater the chance of ranking.
What are the benefits of guest posting?
It’s a great tool in the content marketer's box. Take statistics about word of mouth – according to McKinsey, it’s the primary factor between 20-50 per cent of all purchasing decisions. This demonstrates how valuable it is to have your brand talked about by others or on other sites. and Also SEO wise is how
Here are some of the key benefits:
Using guest posting sites gives you a new platform and a new audience, who may not be familiar with your brand or products.
Backlinking from a reputable partner site to your site boosts your credibility with both readers and search engines.
By improving your ranking with backlinks, you’re also improving your domain authority.
You’re increasing your brand visibility by talking to a new audience.
Being featured as a guest blogger by a credible platform helps establish your authority in the niche.
Referral traffic to your website will increase, as the high-quality guest content begins to rank organically.
With a careful selection of niche partners, you’re generating leads by tapping right into their audience of ideal buyers.
Without significant financial outlay, guest posting services enable you to reach out to a wider audience, build backlinks to your site and boost your ranking.
The importance of backlinks
One of the most crucial parts of guest blogging is its ability to generate backlinks to your website. This is known as off-page SEO (or off-site SEO). Search engines actively look for backlinks from reputable sites as a way to assess if a website has authority. A backlink is like an endorsement. The more authoritative the site, the more the endorsement is worth.
This increases your site’s credibility and your chances of ranking. Your domain authority will also increase, with the likely effect of increasing your ranking even further. And don’t underestimate the power of direct referral. Backlinks will increase your chances of click-throughs from partner sites, helping generate traffic and sales leads.
While it is important to have them, getting too many backlinks too quickly or on non-reputable sites can label you as a link spammer to search engines, resulting in a decrease in your content's ranking. It is not a guaranteed solution. It must be executed carefully and in conjunction with creating high-quality, relevant content on your website for your target audience.
How does blogger outreach work?
A blogger outreach service finds partner sites for its clients on which they can publish guest content with backlinks to enhance SEO. The best guest posting services will have vetted numerous high-authority, trustworthy domains, and will be able to help you select the blogs and articles that are perfect for your company or product.
Contese Agency works with both bloggers and media publications to secure links that are perfect for you. With our background in digital marketing and journalism, we match niche selection with strong domain authority to guarantee you the highest quality backlinks from sites that complement and enhance your brand. Our experienced team is used to dealing with high-profile media companies as well as bloggers, to net you links and produce editorial-style content.
Blogger outreach services also keep track of where and when you have posted guest content and can monitor engagement, rankings, and referrals, to make sure that your backlinks are working for you, rather than being flagged as link-spamming.
Guest posting strategy: the essential guide
When done well, guest posting can make the difference between a well-executed content strategy and a mediocre one. But it’s important to understand what you’re trying to achieve and to post the right guest content in the right areas. Here are some things to consider when building your content strategy.
Understand your niche
What are your areas of expertise? What can you talk about from experience, earning respect as an authority? You also need to consider the audience interest of your target sites and align your topics with their niches.
Brainstorm content pillars
Develop core themes for your guest posts that can be repurposed for different audiences. Brainstorm to generate unique angles and offer a fresh perspective on common topics. Remember to include actionable insights, takeaways, and calls to action.
Choose keywords
Look for high-volume, low-competition keywords to maximise your chances of ranking. Use keyword research tools (such as SEMrush, Ahrefs, and Moz) to look for specific, long-tail keywords for more effective targeting. A skilled copywriter can incorporate keywords naturally into your content for an engaging SEO article or post.
Pick the right sites
Identify reputable websites that are relevant to your niche and industry, with an audience that matches your own target audience. Check their domain authority for credibility and prioritise those with high authority to boost your credibility and achieve a stronger impact from your guest posts. Make sure to review the website’s standards for guest posting, ensuring your content’s quality, formatting and link-building align with their guidelines.
Why work with a SEO content agency?
A content agency has experience not only in reaching out to partner sites but also in shaping the guest content that is placed there. Experienced journalists and professional copywriters are trained in structuring editorial strategy and customising content to be engaging and relevant for varied audiences.
With carefully crafted outreach messages to potential partners and precision-crafted content for your brand, a content agency with a combined blogger outreach strategy will help you create and place compelling content on your own website and other reputable sites. This two-pronged strategy wins over an expansive range of customers and spells out the value of your content to search engines, establishing credibility and boosting your ranking organically.
Maximise your outreach
When done properly, guest posting on reputable and relevant blogs and other sites with authority is a cost-effective way to improve credibility, ranking, brand awareness and sales, while opening your brand up to new audiences you would otherwise never be able to reach.
Reach out to us today and find out how our expert guest posting services can elevate your business.