Improve your website's ranking and increase engagement by creating strategic, themed content. Establish your expertise and offer valuable resources to your customers through the development of content marketing hubs. These curated collections of content make it easier for users to access related information, while also utilizing a keyword strategy for SEO and enhancing the overall customer experience. Read on to understand how and why this is beneficial.
What is a content marketing hub?
A way of gathering related content together so it’s not disconnected across your site, content hubs are also great for SEO as they link together related content to be crawled by algorithms and indexed, showing you as an expert in your chosen topics and directing readers to your site.
When we create a content hub SEO strategy, we produce clusters of topic-based pillar pages and crawl posts. Think of it as a hub and spokes, with a principal ‘topic pillar’ and then related ‘spoke’ pages that delve into related topics. By creating links from pillar to spokes and vice versa, you can increase usability and organic visibility and enhance your overall quality, which Google measures through its E-E-A-T rating (experience, expertise, authoritativeness, and trustworthiness).
The benefits of content hubs for SEO
Search engines benefit from content clusters, making them a valuable marketing tool. By implementing a hub content marketing strategy, you can create more landing pages for search engines to index. This is an effective SEO content strategy that helps search engines deliver relevant content to your target audience. These are referred to as content hubs, and we will provide an overview of why we recommend this approach.
Increase visibility
Content clusters that are specific to your topic could be listed in a larger number of search results, making it easier and quicker for potential customers to find you. This will result in an increase in website traffic.
Grow revenue
In addition to increasing traffic, your content can guide customers through your site and encourage them to make a purchase, ultimately boosting revenue.
Highlight your expertise
Showcase your expertise by demonstrating a in-depth understanding of important topics. This will establish you as an authority and earn the trust of your customers.
Educate your audience
Help your customers gain a more profound understanding of your products and services in a user-friendly way by offering an extra service to educate your audience.
How to create a content hub
When creating a content hub, it is significant to first understand the information that your customers are seeking. At Contese, as a content SEO agency, we have a specific strategy that begins with a keyword analysis service and culminates in compelling content that establishes your brand as an authoritative figure in your niche. Here is an overview of our content hub SEO strategy:
Topic selection
We recommend conducting thorough research to identify the main topics and blog post ideas for your content hub that are relevant to your business and target audience.
Keyword research
You need the help of SEO analysts to conduct keyword research to find the most popular search terms for businesses like yours based on topic selection.
Map pillar pages and subpages
Mapping pages is essential for creating a content framework strategy. This involves featuring main keywords in the pillar posts and connecting them with crawl posts that focus on cluster keywords. Organizing this structure is crucial for the success of a content hub.
High-quality human content creation
Hire SEO content writers to produce engaging content for the hub page and blog posts, ensuring that specific questions are addressed and avoiding the use of AI at all costs.
To establish your brand as an authority
It is crucial to consistently improve your search engine rankings by creating content hubs and individual posts. Developing and maintaining a consistent content strategy is essential for achieving success online.
Contese always gets results
Our SEO content agency is made up of a team of strategists, SEO analytical professionals and quality content writers. Together, we create powerful content that gives your website’s search engine ranking a boost.
Exploit your industry expertise to its full potential and lead the pack with a keyword research service and focused content hub strategy. The content creators at Contese SEO copywriting agency can create content that helps your brand stand out online.